Researchers at the University of Manitoba are looking at how marketing for drugs like Ozempic and Wegovy influence peoples’ views on food, hunger, and weight.

Initially intended to help manage diabetes, the drugs have become increasingly popular as a weight lost medication.

Natalie Riediger with the university’s department of Food and Nutritional Sciences says the expansion of the drug’s eligibility criteria is part of pharmaceuticalization — a concept where health and sickness are increasingly managed by medication.

Global’s Iris Dyck reports.